Monday, 22 August 2011
Dead Beautiful: Cult Cosmetics Brand Launches Corpse Makeovers To Glam Up The Afterlife
In what must be one of the most unusual collaborations to date, cult beauty firm Illamasqua is to partner up with London funeral directors Leverton & Sons to provide makeovers to the dead.
The British brand - whose co-managing director is Joe Corre, founder of Agent Provocateur - has joined forces with the 200-year-old family firm to offer professional cosmetic transformations to those who wish to make a statement - even in death.
Dubbed 'The Final Act of Self-Expression', the firm say the service will help those who take a pride in their appearance to plan ahead so that they look good in death too.
'It encourages people to plan their final transformation - one that pays tribute to who they were in life and how they want to enter the afterlife,' Illamasqua said, adding that the innovative service will bring 'ritual beauty' to the final act for those who love to 'self express.'